Company
Westend DJ Ltd
Industry
Electronics, DJ Equipments
About
Westend DJ, London’s premier DJ Equipment store. Supplying the finest UK DJs and producers with the world’s best DJ gear for over 25 years. Based in London’s West End with 4 DJ shops located across the capital, offer the very best deals in digital DJ gear, production equipment, lighting effects, PA and live sound systems both online and instore.
Objectives
- Grow online sales and revenues
- Increase brand awareness
- Get more in-store visits
- Improve ROI
Our role
- Google shopping ads campaign design
- Products feeds uploading & optimization
- Products labeling and segmentation
- Strategic bidding adjustments
- Negative keywords list building
- Continuous monitoring & reporting
Results
| All traffic | Improvement |
| Total visits increased | + 21.97% |
| Total revenues increased | + 107% |
| Total Ecommerce conversion rates increased | + 31.38% |
| Total orders increased | + 60.24% |
| Google PLA campaign | Improvement |
| Shopping campaign visits | + 203% |
| Impressions | + 195% |
| Ecommerce conversion rates | + 55.82% |
| Orders | + 215.62% |
| Revenues | + 261.79% |
| ROAS | + 860.97% |
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